PZ Cussons Relaunches its Flagship Brand, Imperial Leather

From left, Lilian Mackenzie, Head of marketing, Valerie Mbaya, Assistant brand manager, Dimitris Kostianis MD and Group Brand Manager Evelyne Alaro

PZ Cussons has announced the relaunch of their iconic brand Imperial Leather bathing bar with a new look packaging that the company says will continue cleansing and caring families. The relaunch of the flagship brand, Imperial Leather, coincided with it’s 75^th anniversary which the company will be celebrating later this year.

“Starting from a humble perfume laboratory in United Kingdom, Imperial Leather has grown to a leading global iconic brand,” said Dimitris Kostianis the Managing Director of PZ Cussons East Africa. “As we celebrate our 75 years in Africa, we take this opportunity to thank our consumers and customers for their continued loyal support and promise them even more exciting years ahead,” he added.

Lilian Mackenzie, Head of Marketing at PZ Cussons said "We are excited to celebrate 75 years with our consumers who have walked with us over the years. As part of the celebrations, consumers will be rewarded through the just launched National Consumer Promotion dubbed ‘Oga Na Milli’ in which they stand a chance to win millions in cash and other exciting prizes. Consumers are encouraged to see press and posters for details on the promotion for their chance to win as Imperial Leather celebrates its’ relaunch and 75^th anniversary."

The company's portfolio of products in East Africa include Imperial Leather, Ushindi, Venus, Cussons Baby and Morning Fresh among others.